Away from the frantic nerve centre of Kowloon is a more residential world. And it shouldn't take you long to notice that Hong Kong's residents are just as obsessed with the pastime of purchasing as the city's international visitors. In Kowloon's relatively less crowded eastern and western edges, this translates into an interesting variety of shopping malls that carry both international and local brands and foods, as well as state-of the-art entertainment facilities.